The 8th edition of the annual Digital Wine Communications Conference (DWCC) brought a total of 208 participants from 30 countries to Plovdiv (Bulgaria).
Sponsored by a multitude of names from Bulgaria’s wine industry and the City of Plovdiv, the three-day (October 23 – 25) event welcomed conference participants from a wide range of destinations, including the UK, the USA, Greece, France, Italy, Hungary, Portugal, Belgium, Germany and the Netherlands.
Said Ewan Murray, PR manager of The Wine Society: “”It’s the blend of great wines, great content, great ideas I can use and, above all, great people that makes me come to DWCC every year. The choice of Bulgaria as this year’s host country offered us a fascinating insight into the rebirth of a proud winemaking nation.”
Diana Isac, Winerist.com founder, commented: “The wine sector has never needed a digital presence more than it does today. The DWCC is helping change the way the whole industry thinks; you can see players changing the way they use video, social and online content. It’s great to witness this, and a privilege to be part of it.”
As in previous years, DWCC 2015 featured a range of communications and technical workshops on the skills and information needed by wine communicators in the 21st century. Keynote speakers at the 2015 event included Ted Popov (Accolade Wines, General Manager – Europe, Middle East, Africa, South America) and UK wine writer and JancisRobinson.com contributor Richard Hemming MW.
Conference delegates attended a range of educational wine tastings and experienced Bulgarian wine, food, culture and hospitality via events, tastings, winery visits and tourism opportunities within Bulgaria’s wine-producing regions, as well as tasting wines from other countries including Moldova, Bulgaria, Italy and Switzerland via sponsored tastings held during the event. Participants also attended discovery pre- and post-press trips to Greek, Turkish and Bulgarian wine regions.
Galina Niforou, General Manager of Oinorama commented: “Hosting the event in Bulgaria gave a fantastic boost to Bulgarian wines around the world. We are very excited about the new opportunities it has created for our country and the Balkan region.”
The winners of the Born Digital Wine Awards 2015 were announced at the conference, with the support of the Wine in Moderation – Art de Vivre campaign, highlighting the best content about wine being published online today; full results can be found here.
Details of DWCC 2016 will be announced in due course at http://2015.dwcc.co/
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NOTES FOR EDITORS
About the Digital Wine Communications Conference
The annual DWCC (formerly known as the European Wine Bloggers Conference – EWBC) is organised by Ryan and Gabriella Opaz and Robert McIntosh of social media company Vrazon.
EWBC 2008: Rioja (Spain), 40 delegates
EWBC 2009: Lisbon (Portugal), 120 delegates
EWBC 2010: Vienna (Austria), 200 delegates
EWBC 2011: Brescia (Italy), 216 delegates
EWBC 2012: Izmir (Turkey), 280 delegates
DWCC 2013: Logroño (Spain), 300 delegates
DWCC 2014: Montreux (Switzerland) 315 delegates
DWCC 2015: Plovdiv (Bulgaria) 208 delegates