The 2012 EWBC: Digital Wine Communications Conference in Izmir, Turkey (November 9 – 11, 2012) is pleased to announce two social media experts who will be taking part in this year’s event as keynote speakers.

Christian “Documentally” Payne is a UK-based photographer, videographer, social technologist and mobile media maker (documentally.com). Originally a professional photographer working for UK daily newspapers, he diversified to explore both new and social media and has spent the last seven years experimenting with social networking platforms, as well as documenting the plight of Iraqi refugees for the United Nations; video blogging for the British Council in Pakistan and working alongside Reuters on groundbreaking political projects with UK politicians Gordon Brown, David Cameron and Nick Clegg.

He will be speaking on the subject of wine writing and storytelling, and how online and mobile technologies have enabled communicators to become authoritative sources on their chosen subject.

France-born Pierrick Bouquet is a NYC-based wine marketeer. His experience includes developing social media marketing strategies for French wineries (MySocialWinery), managing US exports for prestigious French wineries and working with US-based French French wine distributors. He co-founded New York-based digital marketing agency ablesocial.com, catering exclusively to the food and wine industries. Each year since 2010 AbleSocial has carried out an online survey to compare how the key industry hubs of the USA and France are embracing new technology. In addition to comparing American and French wineries’ online presence, the study evaluates the benefits of their social media marketing strategies.

During his presentation in Izmir, Pierrick Bouquet will reveal the results of his 2012 study, drawing conclusions about the evolution of social media usage and its effects within the wine industry in these markets, over a three-year period.

Pierrick Bouquet and Christian “Documentally” Payne join a number of other speakers at this year’s EWBC, including American author and winemaker Randall Grahm; renowned British wine journalist and author Andrew JeffordJosé Vouillamoz (a leading DNA expert who is collaborating with Jancis Robinson on her new grape book), and Dr. Patrick E. McGovern (an American scholar and author of Ancient Wine: The Search for the Origins of Viniculture).

UK wine expertsTim Atkin MW and Charles Metcalfe will also take part, leading the Grand Terroir Experience, a tasting which presents a broad range of wines from Turkey and neighbouring countries.

Full details of the conference schedule are available here

For further information about the EWBC, contact [email protected] or visit: http://ewbc.vrazon.com/


Notes for editors

About the EWBC Digital Wine Communications Conference

The EWBC is organised by Gabriella and Ryan Opaz and Robert McIntosh of wine communications company Vrazon.com. The only international event dedicated to the convergence of wine and the web, the EWBC provides a platform for the global wine community to address today’s online communication opportunities. The annual, three-day event is helping to build an international network of wine communicators, and also encourages the acquisition of skills and information and the exchange of expertise across national, language and professional boundaries.

The fifth EWBC, sponsored by Wines of Turkey, will be held at the at the Swissôtel Grand Efes – Izmir, Turkey. The theme of this year’s conference is ‘Source’, reflecting in part the hypothesis that Turkey is the birthplace of vitis vinifera, but also the suggestion that wine communicators should aim to become sources of knowledge, not just disseminators of information.

The fourth annual EWBC was held in Brescia (Italy) from October 14-16, 2011 and was attended by 216 wine communicators from 34 countries.

EWBC 2008: La Rioja (Spain), 50 delegates

EWBC 2009: Lisbon (Portugal), 140 delegates

EWBC 2010: Vienna (Austria), 200 delegates

EWBC 2011: Brescia (Italy), 216 delegates


Sponsors include:

Host Sponsors: Wines of Turkey , Turkish Ministry of Culture and Tourism

Premier Sponsors: Georgian Wine Association, Groupe ESC Dijon, Born Digital Wine Awards, Kavakl?dere, Kayra, LA, Pamukkale, Selendi, Sevilen, Vinkara, Yazgan

Gold Sponsors: Nomacorc, Laithwaite’s Wine, Pegasus Airlines, Mozaik



Louise Hurren

[email protected]

skype: louise.hurren

+33 (0)6 17 66 02 53 (mobile)





+34 656 432 417