EWBC announces Grand Terroir Tasting Selection


A world-first showcase for wines from the wider Eastern Mediterranean region

The Grand Terroir Tasting is a showcase for the wines of the wider region of the Eastern Mediterranean, including Georgia, Turkey, Lebanon, Egypt and Armenia. The goal is to present a broad and exciting picture of the region to over 200 wine influencers and writers from around the world by exploring wines from many countries side-by-side. Lesser known regions can be overlooked by international writers because their local events are too niche or get lost in the noise of larger, global events. The Grand Terroir tasting aims to redress this balance and give these countries a platform to promote their grapes, terroirs, wineries and wine stories to communicators who in turn can help them reach wine drinkers worldwide.

The Grand Terroir event will begin with a tasting lead by British wine experts Tim Atkin MW and Charles Metcalfe, with representatives from each country explaining the source of their wines. According to Tim Atkin MW, “This is potentially one of the most exciting, ground-breaking tastings of the 21st century, bringing together wines from one of the most dynamic corners of the globe in a way that has never been done before.”

The following organisations will be representing the wines from their respective countries in the Grand Terroir Tasting:

Wines of Turkey, the sponsor of the 2012 EWBC, will include wines from a range of almost 40 member wineries from across the country to show the diversity of wines being made in Turkey today. The Georgian Wine Association will bring a range of wines from the “Land of 8000 Vintages” to introduce its range of autochthonous varieties and wine making techniques, including wines from both the “European” and Traditional, or qvevri, styles. Wines from Lebanon, a private marketing initiative of a number of exporting wineries in Lebanon, will highlight what is being done with international varieties in this region. Armenia will be represented by the Zorah winery which has already enjoyed some export success and will look to bring a range of Armenian grapes to our attention. Egypt is represented solely by Kouroum of the Nile, one of the emerging wineries in the country, which includes local as well as international varieties in its offering.

Following the tutored tasting, participants will be free to explore exhibition areas dedicated to each country, showcasing a broad range of wines.

The final Grand Terroir Tasting selection will be:

  • Kavaklidere, Cotes d’Avanos, Narince Chardonnay 2011, Turkey
  • Sevilen, Plato Kalecik Karas? 2011, Turkey
  • Teliani Valley, Samshvenisi Kvevris 2010, Georgia
  • Vinoterra, Saperavi 2009, Georgia
  • Chateau Ka, Fleur de Ka 2006, Lebanon
  • Domaine des Tourelles, Marquis des Beys 2006, Lebanon
  • Zorah, Karasi 2010, Armenia
  • Kouroum of the Nile, Beausoleil 2011, Egypt

The EWBC features a wide range of events via which participants from over 35 countries can to network, collaborate and innovate. With a focus on digital communications, the EWBC speaker line-up includes professionals from outside the wine world,  and well-known names from the trade. Speakers include Christian Payne, UK-based photographer, videographer, social technologist and mobile media maker; France-born Pierrick Bouquet, a NYC-based social media marketing strategist; American author and winemaker Randall Grahm; renowned British wine journalist and author Andrew Jefford; leading DNA expert José Vouillamoz who collaborated on Jancis Robinson’s recent “Wine Grapes” book, and Dr. Patrick E. McGovern, an American scholar and author of Ancient Wine: The Search for the Origins of Viniculture.

Registration opportunities are limited, therefore it’s suggested to purchase your tickets as soon as possible.


For further information about the EWBC, contact [email protected] or

visit: http://ewbc.vrazon.com/


Notes for editors

About the EWBC Digital Wine Communications Conference

The EWBC is organised by Gabriella and Ryan Opaz and Robert McIntosh of wine communications company Vrazon http://vrazon.com . The only international event dedicated to the convergence of wine and the web, the EWBC provides a platform for the global wine community to address today’s online communication opportunities.

The annual, three-day event is helping to build an international network of wine communicators, and also encourages the acquisition of skills and information and the exchange of expertise across national, language and professional boundaries.

The fifth EWBC, sponsored by Wines of Turkey, will be held at the at the Swissôtel Grand Efes – Izmir , Turkey. The theme of this year’s conference is ‘Source’, reflecting in part the hypothesis that Turkey is the birthplace of vitis vinifera, but also the suggestion that wine communicators should aim to become sources of knowledge, not just disseminators of information.

The fourth annual EWBC was held in Brescia (Italy) from October 14-16, 2011 and was attended by 216 wine communicators from 34 countries.

EWBC 2008: La Rioja (Spain), 50 delegates

EWBC 2009: Lisbon (Portugal), 140 delegates

EWBC 2010: Vienna (Austria), 200 delegates

EWBC 2011: Brescia (Italy), 216 delegates

Sponsors Include:

Host Sponsors: Wines of Turkey , Turkish Ministry of Culture and Tourism

Platinum Sponsors; ARKAS

Premier Sponsors:  Groupe ESC Dijon, Born Digital Wine Awards, Doluca, Kavakl?dere, Kayra, LA, Pamukkale, Selendi, Sevilen, Sulva, Vinkara, Yazgan

Grand Terroir Tasting Sponsors: Georgian Wine Association, Wines of Lebanon, Wines of Turkey, Zorah, Kouroum of the Nile

Gold Sponsors: Nomacorc, Laithwaite’s Wine, Pegasus, Akuvator

Partners: Izmir Chamber of Commerce, Izmir Convention and Tourism Bureau, BSTIP Black Sea

Tech: Bundlr, Eventifier, Liebherr, Laffort, Mercury France, Teknokrom, Eaton Begerow, Donatim, Get Social, AVIN, Showmapper